The story of beginning

I have worked my entire professional life in the hotel and restaurant industry in Stockholm. I have always loved the pulse, the interaction with people.  Throughout this career, my interest in flowers and decor has been significant. I have always invested a lot of time and love into flowers, decorations, that final touch.  Making sure that the small details within the bigger picture are in place. 

You can open the finest hotel with the best architects, the most expensive furniture, but still, that little extra can be missing... the finishing touch, and bringing in flowers will transform the most boring venue to something more. And it's that feeling that brings guests back, makes customers stop,  The charm of flowers is exactly that; they make you smile. 

So, in 2018, I decided to start a flower company focused on hotels and restaurants. Our specialty was creating environments, outdoor areas, decorations, and flowers specifically for restaurants and hotels. With my experience from working in leading positions within hotels and restaurants, I could design environments that were easy to work in, maintain, and functional. Until 2022, this company was just my side business, my love project. But after a long time of knowing that this is precisely what I want to do, I dared to jump. 

In short, OPHELIA is a feeling, an experience. 

We approach each project with incredible heart and emotion, and we don't settle until it's perfect.

Caroline Peltonen
Founder & creative director